On Thursday, April 23, ALDI, the nation’s low-price grocery leader*, will offer shoppers a smarter alternative as it opens its first Brownwood store, located at 519 W. Commerce St. With nearly 1,400 stores in 32 states, ALDI is known for high-quality grocery items at incredibly low prices.

To celebrate the opening of the new Brownwood store, ALDI will host a ribbon-cutting ceremony at 9 a.m. on Thursday, April 23. The public is invited to attend. Following the ceremony, the first 100 shoppers will receive a golden ticket, each containing ALDI gift certificates of various amounts. Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI currently carries nearly 70 varieties of fruits and vegetables, including several organic produce items.

“We look forward to introducing Brownwood shoppers to ALDI, where they can find the majority of their average weekly shopping list from our exclusive brand products – including fresh meats, fruits, vegetables and bakery items – for up to 50 percent** less,” said Scott Huska, Denton division vice president for ALDI. “We are committed to bringing ALDI customers the highest quality products at the lowest possible prices in a simple and easy-to-navigate shopping environment.”

The Brownwood store features high ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials and energy-saving refrigeration and light bulbs – to ensure that customers enjoy a shopping experience that is simple and easy to navigate.

In addition to the store’s new look, ALDI will bring shoppers a wide range of new, healthier options like organic produce, USDA Choice beef and the SimplyNature line of products, free of artificial colors, flavors or unnecessary enhancers. ALDI also recently introduced its liveGfreeTM gluten-free product line.

Customers can expect to find more than 1,300 of the most commonly purchased items sold under ALDI exclusive brands for prices up to 50 percent less than traditional supermarkets. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

ALDI exemplifies efficiency by eliminating overhead costs through smart practices, such as a cart rental system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest location will be open from 9 a.m. to 9 p.m. Monday through Sunday. ALDI accepts cash, debit and EBT cards.

The store held a “soft opening” on Tuesday, April 21st to let shoppers get a first experience in the new store in advance of the official opening day.

Over the next several years, ALDI plans to add an average of 130 new stores each year, expanding the ability to bring grocery savings to more people every day.

*According to a survey of more than 6,000 consumers conducted in March 2014 by Market Force Information.

**Based upon a price comparison of comparable products sold at leading national retail grocery stores.

About ALDI Inc.:  A leader in the grocery retailing industry, ALDI operates nearly 1,400 US stores in 32 states, primarily from Kansas to the East Coast. More than 30 million customers each month save up to 50 percent** on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,300 of the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was named the 2014 Retailer of the Year by Store Brands Magazine for its strong commitment to value and innovation-focused private brand product development. For more information about ALDI, visit www.aldi.us.