DALLAS— Over 24 days of the State Fair of Texas, Sept. 28–Oct. 21, 2018, nearly 3 million visitors will attend from within and outside Texas. The State Fair of Texas, one of America’s largest, longest (since 1886), and most historic state fairs, provides a unique venue for the promotion of heritage tourism as a vitally important Texas product.

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And volunteers from Visit Early Texas will be there to greet them for one of those days, highlighting the events and attractions that make our community special. Volunteers will help staff the Texas Heritage Travel booth in the historic GoTexan Pavilion, next to the State Fair Wine Garden and close to the Cotton Bowl.

EARLY, TEXAS “Destination Day” is OCTOBER 10, 2018 from 10 a.m. to 6 p.m. VISIT EARLY TEXAS community banner and promotional literature will be on focus display that day, enhancing the statewide presence throughout the large booth.

Residents of EARLY and BROWN County will also be encouraged to come to Dallas and attend the Fair on that day. Tickets are available at bigtex.com/info/tickets, providing general admission and access to all Fair exhibits and free shows. A discount coupon is available online.

“We are thrilled to showcase EARLY as a focus destination at the Fair this year,” said Margaret Hoogstra, executive director of the Texas Forts Trail Region. “We know what an amazing place it is to visit, and we look forward to sharing that information with the diverse travelers who come to the Fair.”

The Texas Heritage Travel booth is the only statewide travel exhibitor at the Fair, where it has participated annually for more than a decade. Staffed by Texas Heritage Trail Regions personnel and partners, the both operates as a miniature visitor center, displaying banners and information about all ten of the state’s Heritage Trail Regions and distributing nearly two tons of free brochures, visitor guides, maps, and community-branded items throughout the duration of the Fair.

The Texas Heritage Trail Regions, celebrating the program’s 50th anniversary in 2018, are an award-winning heritage tourism initiative of the Texas Historical Commission, serving the state since the program’s founding in 1968 as the Texas Travel Trails, and serving every county of Texas since 1998.

For more information on the Texas Heritage Trails, the Texas Heritage Travel booth at the State Fair, and Destination Days 2018, contact Margaret Hoogstra at [email protected].

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